Privacy Policy

1. What this policy covers

This policy applies to YesGnome's mobile games, wherever you download them (for example Google Play), and to our website, yesgnome.com. Together we call these the "Services".

Our games are also distributed through app stores, and they include services from partners such as ad networks. Those companies have their own privacy policies, which apply to their own use of information. Section 5 lists them.

2. Information we collect

Collected automatically when you play

• Device and app information: device model, operating system and version, language, time zone, app version and settings.
• Identifiers: your device's advertising ID (for example the Android advertising ID), app installation IDs created by our analytics tools, and your IP address.
• Approximate location: your country or region, worked out from your IP address. If a game ever asks for your device's precise location, your device will ask your permission first and you can say no.
• Gameplay and usage: levels played, sessions, features used, in-game events, and whether you watched an ad or made a purchase.
• Diagnostics: crash reports and performance data that help us find and fix problems.

When you make a purchase

Purchases are handled by the app store (for example Google Play). We receive confirmation of what was bought and a transaction or order reference so we can deliver the item. We never receive or store your card or payment details.

When you play online

Some of our games have online multiplayer. When you play online, we process a player identifier, the display name shown in the game, and match data such as scores and results, so that matches work and stay fair.

When you contact us

If you email us, we receive your email address, your message and anything you choose to include, such as screenshots or a player ID.

On our website

See section 11. The website has no accounts or forms, and we don't ask you for any personal information there.

3. How we use information

• To run the games: save progress, deliver purchased items and run online matches.
• To understand how the games are played, and improve them: balance levels, plan new content, test changes.
• To find and fix crashes, bugs and performance problems.
• To show ads, measure how they perform, and limit how often you see the same ad (see section 4).
• To keep the games fair and safe: detect cheating, fraud and abuse.
• To answer your questions and support requests.
• To meet legal obligations and enforce our Terms of Service.

We don't use your information to make decisions about you that have legal or similarly significant effects.

4. Advertising

Our games are free to play and are supported by ads, including optional "rewarded" ads that give you an in-game reward for watching. Ads are delivered by Google AdMob, AppLovin and other ad networks connected through ad mediation. These networks may use your advertising ID, IP address, device information and how you interact with ads, both to show ads and to measure them. This can include personalised ads based on your activity in our games and in other apps and websites.

Your choices:

• Android: open Settings > Privacy (or Google) > Ads to delete or reset your advertising ID, or to opt out of personalised ads.
• iPhone and iPad: if a game asks for permission to track, you can choose "Ask App Not to Track". You can change this any time in Settings > Privacy & Security > Tracking.
• Where the law requires it (for example in the European Economic Area, the UK and Switzerland), we ask for your consent before personalised ads are shown. You can change that choice later from the game's privacy or settings option, where available.

If you opt out you'll still see ads, but they'll be less tailored to you.

5. Who we share information with

We don't sell your personal information for money. We share it only as described here:

• Service providers who work for us: Google (Firebase and Google Analytics for analytics, crash reporting and configuration), cloud hosting and email providers. They may use the information only to provide their service to us.
• Advertising partners: Google AdMob, AppLovin and the ad networks connected through mediation, as described in section 4. They act under their own privacy policies, for example Google's Privacy Policy (including how Google uses information from apps that use its services) and AppLovin's Privacy Policy.
• App stores and platforms: for example Google Play, to process purchases and distribute the games.
• Other players: in online games, other players can see your display name and in-game activity, such as scores in a match.
• For legal reasons: if we must by law, or to protect the rights, safety or property of our players, the public or YesGnome.
• Business changes: if YesGnome or one of our games is involved in a merger, acquisition or sale, information may pass to the new owner. This policy will continue to protect it.

Some privacy laws, such as those of certain US states, treat sharing information with ad networks for personalised advertising as a "sale" or "sharing". You can opt out at any time with the device settings in section 4, or by emailing us.

6. Legal bases (EEA, UK and similar laws)

Where laws such as the GDPR apply, we rely on:

• Performance of a contract: to provide the games you choose to play, including purchases and online play.
• Legitimate interests: to analyse and improve the games, fix problems, show non-personalised ads, and keep the games safe and fair. We balance these interests against your rights.
• Consent: for personalised advertising and anything else where the law requires consent. You can withdraw consent at any time.
• Legal obligation: where we must keep or disclose information by law.

7. International transfers

Our partners may process information in countries other than yours, including the United States. Where the law requires, these transfers are protected by safeguards such as the European Commission's standard contractual clauses, which our major partners use.

8. How long we keep information

We keep information only as long as we need it for the purposes in this policy:

• Analytics and diagnostics data is kept for a limited period set in our analytics tools, then deleted or anonymised.
• Data needed to run a game, such as progress or purchase records, is kept while you play and for a reasonable time after.
• Support emails are kept for as long as it takes to resolve your request, plus a reasonable period for our records.
• We keep information longer only when the law requires us to, or to resolve disputes.

9. Your rights and choices

Depending on where you live, you may have the right to:

• access the personal information we hold about you, and get a copy;
• correct information that's wrong;
• have your information deleted;
• object to, or restrict, how we use it;
• withdraw consent you've given;
• opt out of personalised advertising, or of the "sale" or "sharing" of personal information.

To make a request, including deleting your data, email contact@yesgnome.com with the subject "Privacy request". Tell us the name of the game, the device you play on (Android or iOS), and any player ID shown in the game, so we can find your data. We may need to confirm the request comes from you. We'll respond within the time the law requires.

Uninstalling a game deletes the data stored on your device. Resetting your advertising ID (see section 4) separates future activity from past activity.

If you're not happy with how we've handled your information, you can complain to the data protection authority where you live. In India, that's the Data Protection Board of India. We'd appreciate the chance to put things right first, though.

10. Children

Our games are made for a general audience. They are not directed at children under 13, or under the minimum age set by the law where you live. We don't knowingly collect personal information from children under that age. If you believe a child has given us personal information, email contact@yesgnome.com and we'll delete it.

11. Our website and cookies

• Server logs: like most websites, our web server automatically records technical details of each visit, such as IP address, browser type, pages requested and the referring page. We use them to keep the site running and secure.
• Fonts: the website loads its typeface from Google Fonts, so your browser connects to Google's servers.
• Videos: trailers are embedded from YouTube in privacy-enhanced mode. YouTube's player only loads when you press play, and YouTube's own privacy policy applies from then on.
• Analytics: we may use Google Analytics to understand how visitors use the website, such as pages viewed, approximate location and device type. It uses cookies. Where the law requires it, we'll ask for your consent before these cookies are set. You can also block cookies in your browser, or use Google's opt-out add-on.
• Links: the website links to Google Play, social networks and other sites. Their privacy practices are their own.

12. Security

We use reasonable technical and organisational measures to protect information against loss, misuse and unauthorised access, and we expect the same from our partners. No system is completely secure, so we can't guarantee absolute security. If you think your information may be at risk, please tell us.

13. Changes to this policy

We may update this policy when our games or the law change. We'll change the "Last updated" date above. If a change is significant, we'll give notice in the games or on the website before it takes effect.

14. Contact us

Questions, requests or concerns about privacy: contact@yesgnome.com.